ICAMA is the Ithaca College chapter of the American Marketing Association (AMA).AMA is a global nonprofit organization dedicated to advancing marketing science and promoting professional development through research, education, and adherence to ethical practices. It serves over 45,000 members across 500 professional and 400 collegiate chapters worldwide. As a collegiate chapter, members of ICAMA get to network and learn from industry leaders and professionals through events, speaker events, consulting work, and competitions hosted by AMA.