COMMITTEES
PROFESSIONAL DEVELOPMENT
The Professional Development Committee engages members through intensive workshops, collaborating between Career Services, local alumni, professors, and various student organizations. Through this, members build their professional development skills and networking ability that aids them in job interviews, potential internships, and future careers.
EVENT PLANNING
The goal of the Event Planning Committee to teach students how to establish meaningful and mutually beneficial business relationships with local vendors. They will also develop and execute fundraising strategies to support ICAMA’s operations and fund our trip to the 39th Annual AMA International Collegiate Conference.
GRAPHIC DESIGN
The Graphics Design committees work in producing creative work for local clients in the Ithaca area, such as tickets, flyers, and posters. Through comprehensive usage of social media and design programs such as InDesign and Photoshop, members get a glimpse of what it is like to work in the creative fields of advertising, public relations, and marketing.
MARKET RESEARCH
The Market Research committee aims to collect substantive information through careful research with qualitative and quantitative data. Members in the Market Research committee use this information for annual report summaries that are used for future IC AMA events in the upcoming years. Additionally, this committee will manage the Intercollegiate Case Competition through the national chapter of the American Marketing Association. This competition allows students to gain experience developing a competitive and innovative integrated marketing campaign for a unique client.
